My Framer Site

Key Search Terms

In order for your profile to be found more often, it’s important to understand what your potential client would be searching for.

Bonus Trick: Use the Upwork search feature to see close matches

About the Software?

Hootsuite

.....

Tiktok

.....

Excel

.....

About the Service?

Social Media

.....

Marketing

.....

SEO

.....

Talent

Copywriting

Seo Copywriting

Email Copywriting

Facebook Ads Copywriter

Travel Copywriting

Press anytime to start

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Oliver

@remoteoliver

Upwork OS

The Foundational Guide

Your Ideal Client

In order to get hired, you first need to

understand the problems and needs

of your dream client.

Position yourself as them.

WHY ARE THEY

HERE ON UPWORK?

WHAT ARE THEY

FRUSTRATED BY?

WHAT IS THEIR

DREAM OUTCOME?

WHAT ARE THEY

LOOKING FOR?

Your Profile

Changes

STEP 02

Now you’ve built that core level of understanding,

we’re going to apply that directly to your profile.

Here’s a handful of key foundation tips that are going to help you stand out from the rest on the Upwork Platform.

Make sure to take your time and go through each slide 1-by-1 to make sure you’re hitting every point.

Tangible Action you can take

Your Name

What’s your USP?

Your Unique Selling Point (USP).

Clearly explain what sets you apart from other freelancers in your field.

Focus on your unique skills, experiences, or approaches that differentiate you from the competition.

Give them reasons on why they will enjoy working with you in comparison.

Confident

Clear and Bright

Smile emotion

Facing forward

The profile photo, a common place where many fail to meet the minimum criteria.

You’ve got to understand that although you’re selling a service, you’re also selling youself.

So you need to build a sense of trust at the highest level, one area where you can do this is through your profile photo.

Don’t:
-Use Logos

-Be too far away

-Make it black and white

-Use any cartoon imagery

Profile Photo

The Perfect Profile Title

Example:

(Is it your experience?)

(Is it often searched?)

20 year Veteran in Website Copywriting

What sets you apart?

Why are you different?

Is it your experience?

Is it your industry?

Is it your creditation?

Is it brands you’ve worked with?

Is it results you’ve got?

Is it readable?

Is it clear to understand?

Is it often searched?

Is it commonly used?

Is it trending?

Is it niche enough?

Is it multi use?

Pick 1 from each, and combine.

Clear Searchable Terms

Stand Out Key Points

Specialised Profiles

Are you taking advantage of this extra feature?

Your Name

1 Single mixed profile

“Writer, SEO, Blogs, Translations”

Specialised Profile 01

“SEO Copywriter”

Specialised Profile 02

“Expert Email Copywriting”

Specialised Profiles

Why should you have 2 Specialised Profiles?

-Gives you 2x the chance to be found.
-Gives you 2x the Bio words (Good for additional SEO)
-Gives you 2x the available Skill tags

Different bio for each profile

As an example. If Specialised profile 01 is Website Design, and 02 is UI/UX then each audience is different.

The UI/UX audience is much more educated on the nuance of website design and so you should tailor your communication to suit that.

Your Name

Profile 02

Profile 01

General ‘All Work’ Profile

Don’t copy paste the

same bio on all of them

Your Name

How to use it correctly

These make it easier for clients who are searching for someone with your skills to find you and review your relevant experience.

With a specialised profile, you can tailor your unique skills to your audience on Upwork and create variations of your profile that showcase your experience within specific categories.

For example, you can separate out the work you may be doing. Like website design and app design.

App Design

Website Design

No Portfolio Image

Anonymous photo

Mixed Messaging

Poor Description

Confusing Skill tags

It’s important to put yourself in the shoes of a client, how are you seen in a list of other freelancers? Here’s an example on the key areas that a prospect will see.

How well optimised are these areas on your profile?

Why most profiles fail

Picking your skill tags

To make sure you’re found above other freelancers, it’s important your skill tags are tailored to your ideal client.

This is where we can reference our previous worksheet (ideal client) and find the things they are likely to search for. You want to fill this section with those key words.