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Now you’ve got these foundations for your Upwork Profile, we’ve got a strong base to build from. Because, we’ve only scratched the service of what’s possible.

The Top 3% of Upwork get the majority of their high paying clients from direct message and invite only jobs.

So your next step is to magnatize your profile and learn how to get those warm leads to come to you.

I spent the last 6 months building this high level Upwork Playbook & It’s the reason I travel the world and pull in $230k+ in additional clients from Upwork per year.

So, you’ve built your profile but how do you get those initial eyes on it first? The Playbook is one answer, but to get to that level you’ll need to nail your proposals first, get those reviews and build the snowball.

I’m currently building a guide all about the science of a good Upwork Proposal. The magic that sets you apart from the crowd and helps you confidently convert those dream job posts, into new paying clients.
Let me know if you’d be keen for this.

Oliver

@remoteoliver

Your next step

Wait for this

Get Access to The Playbook

Coming Soon

Video Set-up

People buy people.

It’s much harder to create that connection when you’re only relying on a written profile. It will create a bond, building trust and boost the chance of you getting hired.

Tips

Get the best quality possible

Make sure you’re well lit up

Reduce all background noise

Add subtitles/captions

Edit out all pauses

Make sure to smile!

Follow This

Introduction

Explain who you are.
Where you’re from.

Services

Explain what you offer.

What’s your experience?

Results

Showcase a case study

Give data on successes

Clients

Name who you’ve worked with

What industries?

Why you?

What makes you different?
Fun fact. connect with them

CTA (Call to action)

Guide them to the next steps

Is it a call, or a message?

Aim to keep below 1 minute.

Add those subtitles!

Profile Video (Important)

Here’s one that most people miss, or completely get wrong.

Today you’re going to focus drafting out a video to upload to your page. Most people will get this step wrong and it will do more harm than good, causing prospects to be put off.

So, make sure to find a balance between talking about yourself and what you do, and also about the clients and wins you’ve created.

Specific winning videos are also provided in the Playbook.

The Warm Leads Playbook

88% of freelancers don’t have one.

Today

Your portfolio drew me in, it’s exactly what I

was looking for, let’s get started.

I just purchased the package from your page!

Write a message...

Purchased the project

Price: $5,280

Now, the portfolio

By highlighting your best work , you give yourself the best chance at getting your profile viewed, and then hired.

A Good example

Make sure you’re following this

Creative Mock-ups

Bright Vibrant Colours

Text to re-inforce

Clear titles

Focus on Results

Key Social Proof

Search terms

Case studies/

Testimonials

Show expectations

Doesn’t overly sell

Positions as the ‘guide’

Your Upwork

Profile Bio

Good Example

Great bio’s focus on making their work and results do the talking.

So they heavily feature the expections of working with themselves and provide social proof of the projects they’ve worked on previously.

By doing this, they’re building trust and show the true value of picking them, over the other possible Upworkers.

App Design

Your Name

Project Catalogue

Most people completely underutilise this part of Upwork,

and will continue to trade time for money on an hourly contract.

This is an integral part of the platform that enables you to be much more hands-off and when perfected properly, you’ll have clients purchasing these projects in your sleep.

This is what really opens up the door for most freelancers.

I’ve covered this, plus a ton more in my flagship product,

The Upwork Warm Leads Playbook.

Used to attract clients!

Get Access to The Playbook

Today, 08:23

Enquired about your project

- Your availability

Message:

Today, 04:22

Enquired about your project

- Your availability

Message:

Who is Arthur?

Arthur is a prime example of a well optimised profile.

He has become the ‘Go-to’ person on Upwork for one specific thing, and has optimised his profile all around Pitch Decks. He doesn’t specifically sell the design, he sells the narrative that it helps companies raise funds (result).

Purchased the project

Price: $1,490

Pitch Deck Design

Purchased the project

Price: $5,280

Pitch Deck Design

Purchased the project

Price: $9,975

Pitch Deck Design

Clear Video walkthrough

Of Exactly what he offers

and how it helps clients.

Sells the results and social

proof through his title.

Meet Arthur!

Example Breakdown

This is juicy, so strap in.

Available

$12,946.01

Last payment: $23,112.91

$800k

Total Earnings

Let’s Break it down

Now, there’s loads of things that Arthur does well, but the high level idea is that he doesn’t sell the service, he sells the outcome.

Compare this to those who just sell ‘nice deck designs’.

If his clients feel like they’ll get a successful outcome working with Arthur, and will be able to raise millions in funding.. they’re much more likely to pick him. And they’re also much more likely to invest more funds into the project.