Using our 3-Layer
Google Ads Growth
System -->
$45 M+ in Sales
Google Ads
Funnel Stratrgy
for consistent,
profitable
growth!
7.5x Avg ROAS
MINA
IHAB
Brand Search & Shopping
Manual Bidding
CPC < $1-2
Avoid Broad match
Highest conversion, but must be tightly managed.
Bottom of Funnel (BOF)
Layer 1:
Goal: Capture High-Intent Traffic
MINA
IHAB
Most DTC Brands
Scale with Chaos.
We Scale with
Structure!!
After working with
75+ DTC Brands
across globe
We refined our 3 layer funnel
strategy that delivers
consistent & profitable
growth - without guesswork!
MINA
IHAB
Middle of Funnel (MOF)
Layer 2:
Goal: Retarget Engaged Visitors
Demand Gen (Youtube)
PMAX (retargeting only)
Retargeting search & Shopping
20-30% of budget
exclude branded terms
Align copy with intent
MINA
IHAB
Youtube Ads
Demand Gen (Prospecting)
DSA + TOF Search + PMAX 60-70% budget
Creative-first + story-driven awareness
Top of Funnel (TOF)
Layer 3:
Goal: Build Demand & Awareness
MINA
IHAB
This Funnel Converts
Because It’s Build for intent!
Why It
Works:
BOF = Converts hot traffic
MOF = Nurtures & re-engages
TOF = Builds long-term demand
MINA
IHAB
Want This Built Inside
Your Google Ads
Account?
We only partener with 2 new
Brands/month
Book a strategy call and we’ll audit your funnel for free.
Your Brand should be doing $50k+ in sales every month.
MINA
IHAB
Save it for later
MINA
IHAB